J. V. Bruni and Company
1528 North Tejon Street
Colorado Springs, Colorado 80907
(719) 575-9880 or (800) 748-3409
J. V. Bruni and Company1528 North Tejon Street Colorado Springs, Colorado 80907 (719) 575-9880 or (800) 748-3409
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Investment Psychology Explained,
by Martin Pring. 
Successful
investing is often counterintuitive, yet there are few books with more
than anecdotal information on the mental aspects of investing. Although
best known as a technical analyst, Pring provides useful insights
regardless of the reader’s investment style. The book emphasizes the
value of independent thinking, objectivity, patience, consistency and
managing one’s emotions. This guidance seems easy enough to follow, but
an honest reading reminds us how, in the face of normal price swings and
the constant flow of information, our own emotions and the opinions of
others can easily cloud our judgment. Pring’s thoughts on the flow of
news and the value of both contrarian and consensus opinions are unique
and also worth reading. Simple and straightforward, this is the type of
book readers will likely revisit over time.
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