J. V. Bruni and Company
1528 North Tejon Street
Colorado Springs, Colorado 80907
(719) 575-9880 or (800) 748-3409
J. V. Bruni and Company1528 North Tejon Street Colorado Springs, Colorado 80907 (719) 575-9880 or (800) 748-3409
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A Piece of the Action,
by Joseph Nocera.
 If you think that finance is dull, you
should read this hard-to-put-down, fast-paced discussion of modern
financial history. Award-winning author Nocera covers everything from
the early development of national credit cards and the 1960’s rivalries
of their issuers to the assault on Regulation Q (which limited interest
rates paid by banks) by the first money market funds during the
inflationary 1970s. He also describes the advent of discount brokerages
amid the deregulation of stock commission rates in 1975, the development
of do-everything cash management accounts by brokerages intent on
circumventing antiquated banking laws, the story of a young golf caddy
named Peter Lynch, who became one of the most successful mutual fund
managers of the 1970s and 1980s, and much more. The description of
Charles Schwab and Company’s trials and tribulations after the market
crash in 1987 reads like a detective thriller. All in all, this 1994
book is fascinating to read. |
“Nocera is one of the most gifted observers of the business world today. It is no surprise that he has produced the definitive history of the post-World War II revolution in personal finance and made it both vivid and comprehensive.” Bryan Burrough |