J. V. Bruni and Company
1528 North Tejon Street
Colorado Springs, Colorado 80907
(719) 575-9880 or (800) 748-3409
J. V. Bruni and Company1528 North Tejon Street Colorado Springs, Colorado 80907 (719) 575-9880 or (800) 748-3409
|
|
|
The Innovator's Dilemma,
by Clayton Christensen.
Any business
consultant who recommends ignoring current customers to focus on small,
less profitable markets is either visionary or delusional. In the case
of Clayton Christensen, it’s the former. In this innovative work,
Christensen introduces the concept of “disruptive technology”—an
innovation with little or no value to existing customers today but which
will likely best serve their needs tomorrow. The author argues that
many well-managed businesses fail because they aren’t able to anticipate
and develop the disruptive technologies that ultimately ravage and
replace existing markets. Using case studies across a variety of
industries and products, Christensen demonstrates how the very qualities
that make a business successful—a
narrow customer focus, the desire to expand existing market share, the
need to maximize current profitability, and others—prevent
or strongly discourage it from funding the early-stage, less profitable,
nearly nonexistent markets associated with disruptive technologies. The
book then provides guidance on successfully developing potential
disruptive technologies by moving them outside the traditional
organization structure, which is normally designed to sustain rather
than innovate. This book’s conceptual framework makes it impossible to
look at a business without considering its position relative to “the
next big thing.” |
“This book ought to chill any executive who feels bulletproof—and inspire entrepreneurs aiming their guns.” Forbes Magazine |