J. V. Bruni and Company
1528 North Tejon Street
Colorado Springs, Colorado 80907
(719) 575-9880 or (800) 748-3409
J. V. Bruni and Company1528 North Tejon Street Colorado Springs, Colorado 80907 (719) 575-9880 or (800) 748-3409
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How the Mighty Fall,
by Jim Collins.
Renowned for
his widely read classics Good to Great and Built to Last,
Collins now takes on the subject of how once-great companies fall from
grace. After more than four years of exhaustive effort, Collins and his
research team developed a model describing the five stages of decline.
The book describes methods for uncovering a business in decline by
providing characteristics associated with each stage, and it offers
recommendations for avoiding a decline. One of the more fascinating
elements of the book is the psychology associated with managing
companies in decline. Packed with quotes from managers deep in the
throes of denial, hubris or both, Collins makes a compelling case that
decline can often be both identified and reversed. |
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