J. V. Bruni and Company
1528 North Tejon Street
Colorado Springs, Colorado 80907
(719) 575-9880 or (800) 748-3409
J. V. Bruni and Company1528 North Tejon Street Colorado Springs, Colorado 80907 (719) 575-9880 or (800) 748-3409
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Competition Demystified,
by Bruce Greenwald and Judd Kahn.  Based
on Greenwald’s class at Columbia Business School, this book tackles
competition from the investor’s point of view. Using both theory and
case studies, the authors cover the types of competitive advantages
sought by businesses, how they are created and sustained, and how
competitors seek to overcome them. The authors employ a bit of basic
game theory as a way to understand the dynamics of competitive markets.
The book closes with guidelines for assessing the value and
sustainability of competitive advantages. If you’ve ever wondered how
companies like Polaroid or Nintendo came to dominate their industries –
and why they later fell – or how Rupert Murdoch compelled the major
television networks to allow his Fox channel a foothold, Greenwald and
Kahn discuss in great detail these and many other scenarios. |
"The best 'course' I've ever read on strategic management. Actually does demystify a complex world of management" Warren Bennis |